Latin Tyre and Auto Parts Expo
August 12-14, 2026 | Panama, Rep. of Panama | Panama Convention Center
Gain premium visibility as the exclusive Conference Sponsor of the Latin Tyre & Auto Parts Expo.
Your logo will appear in the Official Show Guide, on the conference schedule page, roll-ups throughout the expo, and signage inside the conference room.
You’ll receive a ½-page ad in the Show Guide, live recognition by the announcer, and the chance to give a brief presentation. Promotional materials will also be distributed directly to attendees.
A powerful way to position your company as a leader in the Latin American market.
Put your brand in the hands of every buyer.
The Official Show Guide & Exhibitor Directory is handed to every attendee upon entering the expo, making it one of the most powerful tools to drive buyers directly to your booth.
Advertising in the Show Guide ensures your company stands out before, during, and after the event. Whether you want a bold full-page ad or a targeted placement, this is your chance to boost visibility, highlight products, and attract high-quality leads.
Ideal for:
Advertising Rates
| Placement | Size (W x H) | Price |
| Full Page | 8.5” x 11.5” | $1,500 |
| 1/2 Page | 8.5” x 5.25” | $950 |
| 1/4 Page | 4.25” x 5.25” | $550 |
| Front Inside Cover | 8.5” x 11.5” | $2,500 |
| Back Inside Cover | 8.5” x 11.5” | $2,000 |
| Back Cover (SOLD) | 8.5” x 11.5” | $2,000 |
See below for artwork dimensions and specifications.
Make sure buyers notice your company first! Your profile in the Expo Show Guide is seen by every attendee, and adding your logo ensures your listing stands out from the rest.
This is a simple but highly effective way to:
📌 Add your logo today and make your company profile impossible to miss!
Stand out before attendees even step foot on the show floor. Your company logo will be displayed directly on your booth space within the official Expo floorplan — the most viewed tool by buyers as they plan their visit.
This ensures your brand is seen by every attendee navigating the event, driving more traffic and visibility straight to your stand.
Showcase your brand front and center on the official Expo website homepage, the #1 destination for buyers and visitors planning their trip. Your banner will stay live from the month of purchase until the end of the show, linked directly to your company’s website.
This prime visibility ensures your brand is seen by thousands of qualified buyers and decision-makers, driving traffic and boosting recognition before, during, and after the event.
Stand out and get 30–40% more exposure on the Expo floor plan with a Featured Listing.
With a Featured Listing, your company will:
📌 Perfect for exhibitors who want to attract more visitors and make a strong impact before and during the Expo.
Make a lasting impression on every attendee! Your company’s pens will be available at the registration desk, where thousands of buyers will pick them up and use them throughout the Expo, keeping your brand top of mind all day.
Exposure: Every attendee interacts with your branded pens.
Requirements: Sponsor provides a minimum of 2,000 pens and covers shipping and delivery costs.
📌 A simple yet highly effective way to ensure your brand is seen and remembered by every visitor.
Grab attendees’ attention the moment they enter! Your 30” x 80” stand-alone poster will be placed at the main entrance of the Expo, giving your company and booth location maximum visibility.
High Traffic Exposure: Seen by every visitor entering the event.
Boost Your Presence: Reinforce your brand and make it easy for buyers to find your booth.
📌 A popular and effective way to make a bold first impression at the Expo.
Place your 30” x 80” stand-alone poster inside the Expo halls for constant exposure as buyers walk the floor.
High Traffic Location: Seen repeatedly throughout the day.
Boost Booth Traffic: Make it easy for buyers to find and remember your company.
Proven Popular Option: One of the most effective ways to stand out inside the show.
📌 An eye-catching way to keep your brand front and center during the Expo.
Keep Attendees Connected
The Expo features three high-traffic charging stations — a place every attendee will visit.
As the sponsor, your company logo, website, and booth number will be prominently displayed, ensuring maximum visibility while keeping visitors connected throughout the event.
📌 A practical and memorable way to showcase your brand where it will be seen and appreciated by every attendee.
Every attendee will wear your brand! Your company logo and website will be printed on all official Expo lanyards, ensuring constant exposure on the show floor.
📌 Sponsor provides a minimum of 10,000 lanyards, purchased through the Expo’s recommended manufacturer (approx. $3,500 + shipping).
Be the brand everyone carries! Every visitor entering the show will receive an official Expo bag, and your company will be the only logo featured.
📌 Exclusive sponsorship. Sponsor provides a minimum of 4,000 bags, purchased through the Expo’s recommended manufacturer (approx. $2,000 + shipping).
The Aisle Directory Towers will be strategically placed in the main hallways of the show, providing maximum visibility for your brand, in our 30 island branded towers.
Each tower will feature the directory of exhibitors in that hallway, along with your brand prominently displayed, ensuring that every visitor looking for orientation sees your logo and message first.
The towers are located in the Auto Parts and Lubricant section on the second floor.
With this sponsorship, your brand will be the exclusive sponsor featured on (1) one of our (4) four branded shot carts, strategically placed throughout the show floor.
These carts will be popular gathering points where thousands of buyers stop to enjoy a complimentary tequila while walking the expo.
This opportunity offers unique brand visibility in a fun and engaging setting, ensuring your logo is front and center where buyers relax, network, and shop.
We have 17 exhibitor directories placed throughout the show, where attendees constantly stop to search for companies and locate booths. These high-traffic points offer excellent visibility for your brand.
Your logo will be prominently displayed on the directories, ensuring repeated exposure as buyers navigate the show floor.
This sponsorship maximizes visibility by placing your brand directly where attendees are looking.
Stand out where it matters most – right under the feet of thousands of buyers! With this sponsorship, your brand will be displayed on 5 custom floor decals placed in high-traffic areas across the show.
Every step attendees take brings them closer to your message, making this a powerful and creative way to boost visibility throughout the expo.
Place your brand on the informational totems throughout the Expo, where attendees check key event details like Exits, Conference Locations, Buffet Areas, and other onsite directions.
Your logo will be highly visible at every totem, ensuring constant exposure in high-traffic areas as visitors navigate the venue.
This sponsorship is ideal for companies looking for practical, everyday visibility that keeps their brand in front of attendees at all times.
Dimensions: 41.7″ x 91.7″
Be the only company featured on the Expo’s photo booth at the main entrance, where every attendee stops for photos and social sharing.
Your logo will be prominently displayed, giving high-impact, memorable visibility to thousands of buyers as they arrive at the event.
This is a premium, exclusive sponsorship – only one company can claim this prime branding opportunity.